Noch kein Insider?

Jetzt inside abonnieren

Auf der folgenden Seite erfahren Sie alles über unsere Anmelde-Optionen.
Bei Abschluss eines Abos werden Inside Web News sofort für Sie freigeschaltet. Auf Wunsch erhalten sie die Top-News der Branche auch kostenlos als SMS aufs Handy.

Mehr erfahren und Insider werden!

Weiter

India: United Breweries to challenge Carlsberg with Kingfisher Storm

India’s largest beer producer United Breweries (UB)  is trying to fight a decreasing market share with its new strong beer brand Kingfisher Storm. The beer is targeting drinkers of Carlsberg’s successful strong beer brand Carlsberg Elephant as well as those of the recently launched Tuborg Strong. India’s beer drinkers prefer strong beers which typically have  between 5% and 7% ABV and which account for about 80% of the country’s overall sales.

UB wants to roll out the new product across India in the next 18 months. It will be the most aggressive product launch of UB in over eight years, said a company official, who wished to remain anonymous.

United Breweries , in which Heineken holds a 42.4% stake, is currently suffering from a lot of negative publicity from its chairman Vijay Mallya. The flamboyant billionaire was arrested last week in London but was granted bail on a £650,000 ($833,000) bond. (inside.beer, 19.4.2017)

Despite a declining market share, UB is still market leader with a 52% market share in India with different varieties of its Kingfisher brand (including Kingfisher Premium, Strong, Strong Ultra, Ultra Max, Blue and Buzz) . Second largest brewer is AB InBev with a 25% market share followed by Carlsberg, who entered the Indian beer market only 11 years ago in May 2006, with a 15.7% market share. The Danish brewer is aggressively expanding in the growing Indian market. The company lately announced to open its 11th Indian production facility in Arunachal Pradesh (inside.beer, 29.3.2017)

Kopf der Woche
29.03.2024

13
/2024

Walter Hörl

Weiterlesen
Print-Ausgabe
28.03.2024

Neu!
#947

Fachmarkterwachen: Pro wird Big mit Top

Zum Inhalt